Video Pitch
Video Reference List
Anderson, L., 2006. Analytic Autoethnography. Journal of Contemporary Ethnography, 35(4), pp. 373-395.
Bogwandi, 2021. The almost complete history of abc 3 and kids. [Online]
Available at: https://www.youtube.com/watch?v=GZv-Dak8SK0
[Accessed 05 08 2023].
Ellis, C., Adams, T. & Bochner, A., 2010. Autoethnography: An Overview. FORUM: QUALITATIVESOCIAL RESEARCH, 12(1).
Fauxels, 2019. Person Looking At Pictures In His Phone While Making Notes. [Online]
Available at: https://www.pexels.com/video/person-looking-at-pictures-in-his-phone-while-making-notes-3251809/
[Accessed 07 08 2023].
Geertz, C., 1973. Thick description - Toward an interpretive theory of culture (in The Interpretation of Cultures). New York: Basic Books.
Moore, C., 2023. Lecture Part One: Developing Ethnographic Research Skills, Lecture YouTube Video, BCM241, University of Wollongong. Viewed 31/07/2023
South Coast TV, 2020. YouTube. [Online]
Available at: https://www.youtube.com/@SouthCoastTV
[Accessed 7 08 2023].
Tankilevitch, P., 2020. Man Wearing Headphones Writing on a Notebook. [Online]
Available at: https://www.pexels.com/video/man-wearing-headphones-writing-on-a-notebook-4443259/
[Accessed 07 08 2023].
The Sweet Spot, 2017. What is Ethnography and how does it work?. [Online]
Available at: https://www.youtube.com/watch?v=_c1SUHTG6B8
[Accessed 05 08 2023].
Background Audio: Andrew Bayer feat. Ane Brun - Lose Sight
Content Examples
This media niche shares clips (ads, tv shows, events) from the ABC3 Children's TV station which is no longer around. Some popular accounts from the niche is are @ABCZAus, @aussiekidsshownostalgia, @abc3greenroom and 2000nostalgia.
Why TikTok & Instagram
After researching into most popular social media platforms, this community is particularly thriving on TikTok, and very well established on Instagram. With the new launch of the ABC's @ABCZ account, I am expecting TikTok to only continue to grow. Both Instagram & TikTok's main audience fits into the 14-34 age range. This aligns with my target audience of 14-27 years.
Copyright & Ethics
All footage is sourced from original creators and shared with permission+attribution. Comments from users won't be shown or repurposed during my research. Monetisation is also disabled.
Posting Schedule
Continually informed by my research, I aim to start with 3 posts a week, between 3-9pm. This seems to be the sweet spot to keep viewers engaged, whilst promoting growth. As my project evolves, I will adjust my schedule to better reflect my audience.
Using this information, I will try posting on Mon, Wed, Fri @ 3:55pm, with the goal to catch viewers as audience activity increases till 9pm. As I am targeting the same age-range on Instagram, this data from TikTok will likely follow across platforms.
