After Mapping The Nostalgia Landscape, I discovered that the large majority of my niche's audience exists on platforms like TikTok & Instagram. This week is all about exploring the reasoning and distribution process of the content that was generated last week, MY Experience Making Content Within The Aussie Nostalgia Niche.
The platforms where I'm sharing my content are not spur-of-the-moment decisions. They are carefully selected digital infrastructures that shape forms of social interaction within the Aussie Nostalgia community. The complex relationship between these platforms and social engagement resonates in my practice of content creation, affecting how I approach my audience (Airoldi, 2018).
Through the lens of perspective, it's clear that different platforms have unique tones (Ma, et al., 2023) & (Moore, 2023). For instance, LinkedIn is professional, while TikTok is fun, playful and much more relaxed. Unlike most creators in my niche who stick to one platform, I'm diversifying my approach. While some TikTok accounts like "All Things Aussie" connects through Patreon early previews, I find it unethical since most of my showcased content isn't created by myself. Therefore, I'm focusing on Instagram and TikTok for distribution.
We use the framework of problematising to identify key themes and concepts we'd like to address in our content, and what makes it stand out in a crowded media niche. The key theme my project aims to address is the constant recycling of duplicate ABC3 footage throughout my niche. I'm trying to break free of this trend/common practice to provide value to the overall niche with new media content and re-ignites the audience's passion for this type of content.
Conceptually, my media aims to unite a micro-public community. By posting on TikTok & Instagram, I hope to bridge these two diverse sites of Aussie Nostalgia. TikTok helps me to organise my content with its affordance of a built-in content scheduler. However, Instagram requires a 3rd party tool such as Later or Hootsuite to achieve this.
I approached this week with an open mind. Having newly created my Instagram account, I haven't got much past analytics data to rely on. What I do have is data from my pre-existing TikTok account, serving as "digital traces" of user activity (Møller & Robards, 2019). These traces allow me to extract my follower's 'most active' times, informing me of the best times to post to reach the most people.
Adapting my content for TikTok and Instagram isn't just about format; it's about recognising that these digital platforms have become sites for new modes of lived experience (Pink, et al., 2016). My content aims to engage with these evolving digital landscapes, offering a unique sensory experience tailored to each platform. I've re-framed my Instagram to be a behind-the-scenes showcase, optimising for its square, image-focused format. Drawing on TikTok insights, I schedule popular content for the end of the week, particularly targeting Fridays which usually is my best-performing day to gain followers.
Last Updated: 10/10/2023 @ 9:54am
Reference List
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